潘多拉de魔盒 2007-4-28 01:36 PM
If You Give Your Clients Free Job Postings...
I liked Dave Lewfkow’s post the other on his blog called Director Of Recruiting. In this article he talks about the next wave of Job Boards and how that in his opinion, lots of job boards out there have missed the boat on giving the people what they want. #kK$OGC#|6KN.T
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Dave says that the pay per click model may work for some of the people but not all and in fact it is counter intuitive. Dave says the real answer and the real opportunity is with the staffing and recruiting firms. He says that they should be the ones giving the free listings to their clients in the hope that somewhere down the road, staffing services may be bought. YY.H4h1V2Rm-C v
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So what does all this mean? I guess it means that If you have a database with 100,000 candidates in it, lots and lots of those people will change jobs this year and you will not get any piece of it, try to figure out a way to get in there somehow. Maybe that somehow is letting your best clients advertise their openings on your site to your candidates for free. Maybe more and more companies in your niche will come to you and say can I post my jobs on your site. U1D8E;Mf2_
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You see where I am going with this. Of course what you will find is that you now have more relationships with hiring managers at companies you didn’t have before. Hiring managers who may use you to fill positions at full fee. You may have to even come up with some other services you can provide because they will probably ask for them. .w^k*v'H:T
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You may have heard of the book “If You Give Moose A Muffin” but have you heard of the book called “If You Give Your Clients Free Job Postings”? It doesn't really exist yet but maybe we can write it now on this sunny Friday Afternoon.
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I'll start:
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If you give your clients free Job Postings, they will want (fill in the blank) to go with it
百宝箱 2007-4-28 01:37 PM
I totally agree. We've found time-and-time again that when we offer anything for free that the only organizations that take us up on the offer are those who:9a!K|B _
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1. Would never purchase anything so they're actually more akin to expenses than clients and not too many organizations want more expenses. We get calls every day from headhunters asking for free trials of our resume bank even though we offer a free demo that allows them to search and view as many resumes as they want but blocks out the contact information for the candidates. When we offer that instead, those asking for the free trials tend to disappear. Why? Because they weren't really interested in the trial. They were just interested in the free.
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2. Those who intend to purchase something but because they've made no investment in the free trial, they end up not investing their time either so the trial is doomed to fail. These are typically corporate recruiters. If they spend even $350 with us for a month of resume searching, they need to show results to their managers. But if they spend $0 with us, their managers often aren't even aware that the recruiter has signed up so there's no pressure to use the package. If they don't invest their time, they don't get results. If they don't get results, they don't buy at the end of the trial period.