查看完整版本: To retain quality talent, you have to help them love the job

To retain quality talent, you have to help them love the job

In the war on talent, there is a major drive towards recruiting and delivering, but what do employers do with the talent they’re able to get? As Boomers step down (although be thankful for their talent while you’ve got it) and fewer members of Gens X and Y step into those vacancies, organizations are going to have to work hard to retain existing employees. However, the manner of retention changes significantly with the younger crowd, and employers are going to have revamp workplace culture to keep in step with the needs of their new employees.5c&S;B;?:C6Y

V.fSQjY(|Rp Just to reiterate, communication is key. However, to 20- and 30-somethings, communication means more than just executive sermons handed down from on high. It has to mean engagement and participation. A report on VPS CIN.org found that
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^0~xp c3?}9O “an increase of 10% in EE [employee engagement] at work leads to a 6% increase in discretionary effort, which leads to a 2% increase in productivity and performance. Highly committed employees perform up to 20% better and are 87% less likely to leave their organizations than employees with less commitment.”i W3^}+D4^cS!Ls3k
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That means creating a space for their voices and ensuring that executive ears are listening.
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That listening includes adapting to the needs of workplace culture and connecting with employees. One of the best ways to engage talent and continually invest in them is through mentoring. CollegeRecruiter.com argues that younger talent, especially Gen Y, “crave mentoring.” If you’ve already got Boomers in place, you’ve got an incredible pool of wisdom and experience from which to draw. Similarly, the post recommends using Gen Y talent to mentor interns in a sort of trickle-down effect of engagement.
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)f9y]\9p f Younger talent wants to “work hard and be great sources of the innovation that keeps organizations growing and changing with the times” (also from College Recruiter). More experienced talent represents an incredible resource for drawing the younger generations into existing work culture and opening the door for those innovations. But none of that is going to happen if your organization doesn’t give your workforce a venue for engagement, be it a blog, round-table meetings or some other community function. Putting work culture to work for you will always increase retention, and that’ll increase productivity by helping talent love the job they have.