天空之城 2007-5-23 11:22 AM
Red--it's not just for bulls anymore
Don't like red pen? Turns out you're not the only one, according to a new study by Andrew Elliott and colleagues titled, "[url=http://content2.apa.org/journals/xge/136/1/154][color=#bb3300]Color and Psychological Functioning: The Effect of Red on Performance Attainment[img]http://shots.snap.com/images/v2.5.5/t.gif[/img][/color][/url]" in the February edition of the [url=http://content2.apa.org/journals/xge/136/][color=#bb3300]Journal of Experimental Psychology: General[img]http://shots.snap.com/images/v2.5.5/t.gif[/img][/color][/url].-M o*nKhj0_$L@%p
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Using several different experiments, the researchers found that even a brief glimpse of the color [color=#cc00]red [/color]can lower scores on achievement tasks. For example, one of the experiments involving nearly 300 U.S. and German high school and undergraduate students found that simply looking at a [color=#cc00]red[/color] participant number (versus black or green) prior to completing an IQ test resulted in a performance decrease.$fw-f5Mu2C1jg5NX:V5~*n
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The authors hypothesize that the color [color=#cc00]red [/color]evokes an anxiety response which in turn interferes with the ability to complete the task. Where does the anxiety come from? Some possibilities, according to the authors, include:
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- Evolution: we may be hardwired to respond to [color=#cc00]red [/color](think of the association between [color=#cc00]red [/color]and aggression in nature)[2gS%^*yl.s$Q|6SF
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- Daily life: [color=#cc00]red [/color]is often associated with warnings or commands (e.g., stop lights, stop signs, dash lights)*oC8w.?iU
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- School: who didn't cringe a little when they saw [color=#cc00]red [/color]marks on their essays or tests in school? Maybe you even have a supervisor who does this?