33 2007-6-15 11:33 AM
10 Sure-Fire Headline Formulas That Work
So, you’re seeing too many of those “[url=http://www.copyblogger.com/how-to-write-a-killer-how-post-that-gets-attention/][color=#a90000]how to[/color][/url]” and [url=http://www.copyblogger.com/7-reasons-why-list-posts-will-always-work/][color=#a90000]list headlines[/color][/url], and want to try a few different angles? #R
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Let’s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal.`-?;Q6H ]Q G+m6] N
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1. [i]Who Else Wants [blank]?[/i]8^+F1rNC Bx
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Starting a headline with “Who Else Wants…” is a classic [url=http://www.copyblogger.com/social-proof-herd-it-through-the-grapevine/][color=#a90000]social proof[/color][/url] strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.
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[list][*]Who Else Wants a Great Blog Template Design?[*]Who Else Wants a Higher Paying Job?[*]Who Else Wants More Fun and Less Stress When on Vacation?[/list]2. [i]The Secret of [blank][/i];PeSX9pv]si sg{
This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
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[list][*]The Secret of Successful Podcasting[*]The Secret of Protecting Your Assets in Litigation[*]The Secret of Getting Your Home Loan Approved[/list]3. [i]Here is a Method That is Helping [blank] to [blank][/i]
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Simply identify your target audience and the benefit you can provide them, and fill in the blanks.
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[list][*]Here is a Method That is Helping Homeowners Save Hundreds on Insurance[*]Here is a Method That is Helping Children Learn to Read Sooner[*]Here is a Method That is Helping Bloggers Write Better Post Titles[/list]4. [i]Little Known Ways to [blank][/i]&[{8z*i
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A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline. @
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[list][*]Little Known Ways to Save on Your Heating Bill[*]Little Known Ways to Hack Google’s Gmail[*]Little Known Ways to Lose Weight Quickly and Safely[/list]5. [i]Get Rid of [problem] Once and For All[/i]pW'e Jd&J
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A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.
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[list][*]Get Rid of Your Unproductive Work Habits Once and For All[*]Get Rid of That Carpet Stain Once and For All[*]Get Rid of That Lame Mullet Hairdo Once and For All[/list]6. [i]Here’s a Quick Way to [solve a problem].g;c }oG%K
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People love quick and easy when it comes to solving a nagging problem."]If[f5X|*p3?5M9B
[list][*]Here’s a Quick Way to Get Over a Cold[*]Here’s a Quick Way to Potty Train Junior[*]Here’s a Quick Way to Backup Your Hard Drive[/list]7. [i]Now You Can Have [something desirable] [great circumstance][/i]~}'[ \'i4L*l"D
The is the classic “have your cake and eat it too” headline — and who doesn’t like that?
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[list][*]Now You Can Quit Your Job and Make Even More Money[*]Now You Can Meet Sexy Singles Online Without Spending a Dime[*]Now You Can Own a Cool Mac and Still Run Windows[/list]8. [i][Do something] like [world-class example][/i]
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Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.
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[list][*]Speak Spanish Like a Diplomat[*]Party Like Paris Hilton[*]Blog Like an A-Lister[/list]9. [i]Have a [or] Build a [blank] You Can Be Proud Of[/i]he*V7HUhis
Appeal to vanity, dissatisfaction, or shame. Enough said.zZ[/_5E$\~M
[list][*]Build a Body You Can Be Proud Of[*]Have a Smile You Can Be Proud Of[*]Build a Blog Network You Can Be Proud Of[/list]10. [i]What Everybody Ought to Know About [blank][/i]+m9x;k)s6E RD q&t
Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.+N
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[list][*]What Everybody Ought to Know About ASP[*]What Everybody Ought to Know About Adjustable Rate Mortgages[*]What Everybody Ought to Know About Writing Great Headlines[/list]Find these headline templates useful? [url=http://del.icio.us/post?url=http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/&title=10%20Sure-Fire%20Headline%20Formulas%20That%20Work][color=#a90000]Bookmark this page at del.icio.us[/color][/url] for future reference.