查看完整版本: Haier tops list of admired brands

Haier tops list of admired brands

Shanghai: Already one of the country's most famous brands, Haier Group was Tuesday awarded the title of "China's Most Admired Company" for 2006, based on the findings of a survey conducted by Fortune China and Chinese firm Hay Group.
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xw/?U't8I This is the first time a Chinese company has been involved in compiling the list, which this year ranked Lenovo Group and Baosteel in second and third place.
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c8i&ouq "We conducted the survey to introduce the achievements of top Chinese companies to the world," said Chen Wei, general manager of Hay Group.
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0k,r;p&N?)M "It is also a good opportunity for Chinese companies to learn from domestic and world-famous companies," he added.
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u \ ^x1ui"~ Haier Group, which was founded in 1984 and has headquarters in Qingdao, East China's Shandong Province, is now one of the world's leading domestic appliance manufacturers.
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"Haier has succeeded because of its endless pursuit of innovation," said Zhang Ruimin, president of Haier Group. #hc},T;K

8qL#_%uu$k5b'@;B5?2a Haier's earnings totalled 150 billion yuan (US$18.75 billion) in 2005. $}5cS/rH

&o:C8C-M;p Hay Group, a global management consulting firm, worked with Fortune Magazine to conduct research to determine the world's most admired companies since 1997. *XD8[#ZOzy]
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"So far, Chinese companies have lacked international scope," Chen said.
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4Q}p B,Ap6M!QN "Most Chinese companies are small-scale and limited to the domestic market...But all of those listed among China's most admired companies have undergone great development in recent years."
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J5Lb$hkD The study surveyed about 25,000 directors and executives from local eligible companies, as well as financial analysts, to identify the companies that enjoy the strongest reputations. |~#Nr4lC_ x@ C$x1T
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"Successful businesspeople have the right to evaluate a company's reputation, rather than consumers and media, because they have a feeling for the business world," Chen said. m
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?~QL-k4J4Q'\5k About 418 eligible companies were ranked based on nine criteria.
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These included innovation, employee liquidity, financial performance, management, use of corporate assets, social responsibility, long-term investment value, products or services and effectiveness in doing business globally. .Yi3Q@3eMs

w(t&gq3Y:A"JLs Among the 1,576 valid responses, the 25 companies which earned the highest scores were named on China's most admired companies all-star list.
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P6WYR{ There are no hotels on the top 25 list, although both Jinjiang Group and China Travel Service Group were included in the research. xT yX$B-~3lx-_

a5`ybJ Z2L According to Hay Group, companies listed as the world's most admired companies in past years performed better than those listed on the Fortune 500 and Standard & Poors 500.
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"Most of world's most admired companies spent a lot of time and energy in leadership development, talent training and company culture construction," Chen said.
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According to the worldwide survey, Toyota, the Japanese manufacturer of the world's best-selling hybrid car, jumped up three places to the No 2 spot, becoming the highest-ranked company outside of the United States.
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`l7X$h "Chinese companies can learn from Toyota's continuous improvement," Chen said. "IAPm Em'_

D-b(A(K&Bs` The week-long study began on August 12. Eligible companies must have earned at least 5 billion yuan (US$625 million) in annual revenue in 2005.