Ok so I'm a big fan of
Ning, the company that powers this site as well as
RecruitingBlogs.com. In as little as 5 minutes anyone can create their own social network. There's even a premium version which allows you to
remove the ads and point to your
own domain.
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This got me thinking that employers can take advantage of this technology to recruit. Here's how:
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8 S& u; f. Y$ A2 a' @1. Create a social network for your company geared towards the industry you recruit for.
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2. Require your recruiters to create content on it. Post your jobs. Give information on your interview process, etc.
. D+ y7 d: P5 }- x- ], }3. Invite key employees to share content about what its like to work there and give a day-to-day look at their jobs.
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4. Promote it on your main company career site to drive job seeker traffic. Give them incentives to become a member so that you can maintain a relationship with these candidates.
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5. Use it as a PR tool to make new product announcements, personnel changes, etc.
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# H+ l) P1 F3 H8 g' M4 Y( [9 W/ uIts cheap and easy to do this.
But it takes a commitment. Today's group of job seekers demand new and unique ways of communicating with your company. It's time employers started engaging this "iPod" generation on their own level.
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! x6 c4 y- q9 p- G. {It's time for HR to "cowboy up". Who among you will be the first?
