2) Target the right people, quality
- N% R/ h! {4 \( P; q3 `1 CQuantity will only get you so far. It will enable you to 'see' profiles. Making targeted selections out of those quickly, without much investment in time is thus very important. In the case of the LinkedIn example that means that your Online Recruiter needs to know how to interact the quantity network with the Specialists groups elsewhere, like on
Yahoo Groups e.g.
0 z7 N1 P6 Y7 F( g4 ~1 nAlso he should have his own views in how to analyze competences from his targets networking styles. After all, an online recruiter who cannot make that match will not be able to reach out to matching specialist for your company.
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Blogging experience is very important. A lot of online recruiters / consultants claim a certain expertise in Blogging. Most of the time that means that they have written some articles on other people's blog but have not set up or managed a blog themselves. This
active role is crucial however if you want to understand the techniques needed to get a high Google-ability of your vacancy or company expertise. The same goes with proclaimed knowledge of Portals such as Second Life (just being there is not enough, do they have a domain or group there), Facebook (this portal is fast becoming the most important portal for recruitment purposes) etc. etc.
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LinkedIn experts: On linkedIn and other networks there are also Rankings which are more related to the quality of one's work. E.g. just go to your LinkedIn account and choose the 'Answers' tab. There you will find that networkers, including you can ask questions to their network and also give answers to questions coming from your network. These
Answers are Rated. Each exptertise has it's own rating, also there is a general rating. You can check if your expert is present on those ratings.
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Solution: -Just Google your online recruiter (use his / her name) and find out if he / her is playing an active role leading a considerable Specialist Group or managing a successful blog themselves, or if he or her is just playing a passive role.
$ ^8 X! w# l& ]$ o-Check LinkedIn Answers for the expert rating of your online recruiter.
# _) w+ n, M. v0 `. N. J-Check if your rectuiter has ever created Jobboards, recruitment widgets and tools himself which are successful.
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# L- C7 M8 S" L3) Become a networking enabler to a specific Target Group
4 ^: Z4 j6 L( Z% nLeading a specialist group or a blog is also not enough to ensure a ROI in online recruitment.
; D& y. f+ M& C2 P/ oYou online recruiter needs to be able to be a 'Recruitment Magnet' for your company. His / her skills also has to include building Portals and Blogs in such ways that specialist notice the added value of such a portal and are willing to voluntarily participate and contribute, like on the
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2 n) k, A( ~# M! K) N7 ?5 t# N4 b8 u9 i wSolution: Just ask your online recruiter for his / her specialism in that area or simple Google to investigate it.