didn't like SMS recruiting? Think again

I ruffled some feathers with my post about a method for contacting candidates directly via SMS (kind of like email to their mobile phones) which got a bunch of comments. I even drew some negative attention from the big cheesiness. Glenn also picked up the concept and enhanced it quite a bit.
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But that's all I heard about it, until now...3 a/ D! N: d  h! C, T
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From the Fort Wayne News Sentinel I read: , F; w4 J. e$ Y+ ]0 b/ n% N
"Text messaging — the ability to send email-like notes via cell phones — has emerged with I-Pod force in the recruiting world in the last few years, in part to offset phone call restrictions. Players and coaches are impacted."
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9 y6 ^+ i  q. SThis is actually an article about sports recruiting - coaches trying to engage with young players to get them to join their team - but this is every bit relevant to recruiting. After all, don't we go after the "superstars" in our own fields? The article goes on to say:
$ A( A7 u3 p# K; a"The NCAA limits coaches to one phone call a week during contact periods. There are no limits on text messaging and emails with one exception — no contact of any kind is allowed during the July evaluation period.
! }# ]! w% P# I1 y/ Z7 e# D“Text messaging has been great because of access to recruits,” Painter said. “You can have dialogue. You can find out if somebody is interested in your school. It lets you save time and put your energy toward somebody who wants to come to your school.”