I was speaking with a potential client and asked them how they heard about us and come to find out we were in a Human Capital - Bernard Hodes presentation. The presentation speaks about pushing jobs to search engines, classifieds sites and dealing with the demise of America's job bank. I found it pretty interesting (Even though they didn't explain our product correctly and misspelled our name). The real reason I was happy to see it was to get the message out to the community and having companies think outside of the box to recruit talent. They summarize pretty well what we do in utilizing adwords in that….
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What happens when you measure your entire ad campaign like this?
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• The cost for sourcing a potential candidate is known.
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9 z9 q4 |9 H f1 S+ R3 F' a• Optimize your advertising plan.
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" w5 l1 R. A, j: m+ a3 x! i• Shift dollars to other media for more effective candidate sourcing.
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4 I+ S. U% b% IIf you get a chance take a look at the presentation here:
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http://www.humancapitalinstitute ... uleMinutes_4208.pdf
