The End of Job Boards As We Know It?
Many have been predicting the end of the traditional job boards such as CareerBuilder, Monster, and Dice for some time now. Yet the big boards still continue to chug along just as the web 2.0 ankle-biters continue to throw stones.
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What has been on the rise, though, are niche job boards that are starting to appear on many blogs and websites. Some of the most popular blogs including TechCrunch, GigaOm and VentureBeat have even built their own job boards. In the case of TechCrunch, the effort entailed little effort including "...$2,000 to hire a coder, obtained a paypal account, and hit the button."
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A few vendors have taken note of this trend and have built a build-your-own-job-board solution. As I was preparing the write a summary of these new "job boards in a box", TechCrunch beat me to it yesterday with a post titled "The Job Board Bubble". This new out-of-the-box model enables any blog/website owner to simply create their own job board tailored to the specific audience of the site. This approach allows the employers to directly target specific prospective candidates and allows the site/blog owners to monetize on their readership and set their own price for a job post. In this model, the enabling vendors takes a percentage of the post ranging from 30-50%. * _1 h5 F+ `! C: W
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This is definitely something to watch. Some of the vendors providing out of the box job boarding include SimplyHired, Jobcoin, and JobThread. With the proliferation of niche boards, it will be interesting to see how the eRecruitment vendors respond. Is this becoming the rise of the newspaper job pages again (although in a different delivery model)?